A website built for how non profits show impact.

Programs, beneficiaries, donors, campaigns, reports - connected once, updated everywhere. Built for foundations and NGOs that take transparency seriously.

Legal firm website built with ApexCMS

The mission moves
quickly. The site never catches up.

Almost every foundation we have worked with carries the same weight: a website built once, for a board approval cycle, that quietly fell out of sync with the work itself.

It is not a content problem. It is a structural one.

Reports rewritten from scratch

Every annual report starts from a blank page.

Program leads send PDFs. Finance sends a spreadsheet. A designer spends six weeks assembling a document the website will never link to. Next year, repeat.

Donors disappear after one gift

The donation happened. The connection didn’t.

Campaigns are siloed pages. There is no thread from a 2023 donation to the program it funded, or the outcomes it produced - so the second ask feels like the first.

Programs and people drift apart

A program ends. Its page lingers.

Field staff move, programs sunset, partners change - but the public site keeps listing them. Trustees ask why. Communications ships a patch. The drift continues.

Same programs.
Same numbers.
Two reputations.

Drag the divider to compare the same program page on a typical WordPress template versus the relational model. The left has stale numbers, broken links to retired staff, and a PDF for a report. The right is composed live from the underlying data.

WHAT'S BROKEN ON THE LEFT

The program page still shows last year’s numbers. The impact report lives as a PDF no one revisits, and the program manager listed here left months ago. Programs, reports, staff, and updates all live in separate places, so nothing stays in sync. When impact data has no structure, every update becomes manual - and trust quietly erodes.

WHAT ENTITY CONNECTIONS GIVE YOU

Every block on the right is computed from connected entities - metrics pulled from program data, updates linked to the initiative, team members synced from Staff, and reports generated from the same source of truth. Update the Rise Learning Initiative once: enrollment numbers refresh everywhere, new stories appear automatically, and staff changes propagate across every page.

Six entities.
Every page is a query.

Apex ships with a content model designed for the way law firms organise themselves: practice areas, attorneys, publications, case studies, industries, and clients. Every entity has the right fields. Every relationship is bidirectional. You don't have to design any of it.

Click any entity to see its connections

Focus Area7 fieldsTeam Member12 fieldsDonor9 fieldsProgram11 fieldsImpact Story11 fieldsPartner9 fields

Program

Whether it's Education, Healthcare, Livelihoods, or Clean Water, every program connects its team, partners, donors, impact stories, and key metrics - presenting a complete, always up-to-date view of the work being done without manual maintenance.

nameslugsummaryfocus_areas[]team_members[]partners[]donors[]impact_stories[]metrics[]gallery[]seo

1.5 hr

Average time to publish a new program

1 source

Audited figures flow to every report and donor page

0 PDFs

Reports render as live pages and as printable archives

100

%

80G & FCRA compliance from live records

A deliver process
tuned to how non-profits actually work.

A delivery process designed around the way non-profit teams actually operate. Programs, impact reports, and donor communications are organised from day one. We work alongside your team to ensure everything launches connected, accurate, and easy to maintain.

PHASE 01 · WEEK 1
PHASE 02 · WEEK 2–3
PHASE 03 · WEEK 4
PHASE 04 · WEEK 5

Discovery & audit

Design & migration

Review & verification

Launch & training

We map your programs, focus areas, donors, partners, and existing content to understand how your organisation creates impact.

We migrate your content into Apex while adapting your brand. Programs, team members, partners, donors, and stories become connected instead of isolated pages.

Your team reviews every page, validates migrated content, and verifies impact figures, donor acknowledgements, and compliance information before launch.

Your new website goes live, and we train your communications team to publish updates, reports, and stories using Apex's connected editorial workflow.

Existing content inventory completed
Branded site with connected content
Content approved & verified
Live & ready for your team
"Our trustees stopped asking why the website disagreed with the board pack. The first time that happened, we knew we had bought back a quarter of our communications team’s year."
Aarti Menon
Director of Communications, A 17-year-old Health Foundation

The questions organisations ask before they modernise their website.

From annual reports to donor trust and content management, these are the questions we hear most often. If yours isn't listed, we'd love to talk about it.

Absolutely. We don't redesign for the sake of it. If your current identity reflects your organisation well, we migrate it onto Apex's relational model. The website looks familiar, but the way it's managed changes completely. Programs, people, donors, stories, and reports become connected instead of living on separate pages.

Length
30 minutes — with our principals
Privacy
NDA-first — before any specifics
Format
No deck — live walkthrough only
Hours
India hours, or your timezone on request